Nicole Smith is the founder and CEO of Flytographer, a marketplace that connects travelers with local photographers in cities around the world for fun vacation photo shoots. Flytographer has captured over 3 million memories for travelers, everyone from millennials to grandparents. In 2020, they expanded to offering hometown shoots, personal branding photos with “The Modern Headshot” and a travel-inspired gifts and apparel shop.
Launched as a side-hustle in her home office in 2013, Nicole has grown Flytographer into a multi-million dollar business that operates in 350 cities across six continents, and was ranked as one of the fastest-growing startups in Canada in 2017 & 2018 by Canadian Business Magazine.
Conde Nast Traveler has called Flytographer “The Future of Travel Photography” and FORBES listed it as “the #1 gift for travellers.” Flytographer has appeared everywhere from Netflix shows to The New York Times to Oprah.com (where it was called an “ingenious travel hack”).
Prior to Flytographer, Nicole spent 13 years in global marketing and consulting roles at Microsoft.
Nicole was selected as an E&Y “Winning Women Class of 2018” and was featured in Mashable’s “Eight Women Shattering The Travel Industry’s Glass Ceiling.” She is also a board member for The Forum for Women Entrepreneurs.